Unravel the mystery behind Giant Bikes' sudden shift in focus from traditional Bike Shop retail support to Dick's Sporting Goods, to now focusing on selling high-end and e-bikes. Unpack their recent partnership with Dick's Sporting Goods and if this will be a positive thing for the cycling industry in 2024 or if we will see the bike market crash. Will this strategy revitalize the brand or alienate loyal customers? Stay tuned for more insights and analysis by subscribing to our channel today!
Giant Bikes' Controversial Shift: What Happened?
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