[ Ссылка ]

Hey everyone, Jerry with Vinci Digital. We are a digital marketing agency that helps businesses generate a reliable and consistent flow of high-quality leads that convert.

Today we are talking about how you can and SHOULD be using data to make the best decisions for growing your business!

When making marketing decisions, the right data can make all the difference. The trick is knowing what data to pull to make the biggest impact. So today we are going to hand you the roadmap to dominating data because in case you didn’t know - successful marketing equals growth growth, and the efficient use of data is a driving force behind successful marketing.

Data tells us who buys what, how they make their buying choices, and even why. Today’s marketing campaign isn’t simply flooding the market with your brand name and hoping for the best. Thanks to big data, it is more like a precision strike. You target the right buyer at the right time and help steer their journey toward your brand.

Odds as we have already sold you on why you should be using data to make your marketing decisions but just in case - lets review some of the major benefits when you do!

Data-driven marketing helps you better understand your target audience. You must get inside their heads to influence their buying choices.
Data provides insights into the journey they take right before they make their purchase. What social media sites do they visit? What kinds of searches do they do?

It tells you more about who they are. Demographics is a large part of the data necessary to make smart marketing decisions. For example, what age group does your brand appeal to? Do you want to broaden that audience?

There are many different categories of data marketing, but you could break it into three key ones:

Sales data – This is the metrics analysis of the sales and how they change due to the current marketing strategy.

Customer data – Customer data is about finding that target.
Competitor Analysis – Evaluating how your competition does things can tell you about the current market.

With the data from these three categories you can create marketing strategies that are efficient and effective when it comes to growing your business.

These types of growth marketing take traditional marketing strategies to a new level because they are driven by data and in a world where basically every single industry is oversaturated - you are going to want a competitive edge.

By focusing on data-driven growth marketing approaches, even the smallest companies can start at the top of the customer funnel and steer the buying process. When done correctly, growth marketing provides the customer value at every stage of their buyer’s journey.

Wondering what all this data LOOKS like? Here are some types of data your team should focus on -

Analytics
This refers to performance analytics primarily for websites like which pages have the highest bounce rates.

Social Media Data
Measuring your social media data is how you know if that is working or if you need to try new things. For example, you may be focusing on the wrong channel if you do not see many new followers on your Facebook page or get likes and clicks. Other critical data you can get from social media includes engagement rates and reach.

Email Marketing Data
Some critical data you want to monitor during an email campaign are open and click-through rates. Open is how many people get your emails and look at them. Click-through-rate tells you how many people open the email and click on a link to find out more.

Blog and Content Creation Data
Some data to watch for during your content creation includes page traffic, how long viewers spend on your pages, and how many visits lead to conversions.

Lead Generation
Lead generation metrics help you see if your marketing investment is paying off. More leads mean more customers and revenue. Some critical data you can get from leads includes customer lifetime value – how much a customer is worth to you in revenue. Also, the funnel conversion rate, or how many leads continue to move down the funnel.

Customer Feedback
Customer feedback isn’t qualitative data you can measure, but it is valuable information. It’s a report card that lets you know how you are doing as a brand.

If you struggle to make sense of the data, let us help. Our data analysis experts at Vinci know how to use those numbers to promote business growth. Contact us today and schedule a 30-minute strategy session for FREE. We want to help your business thrive so that you can achieve the results you want.

Thanks for hanging out with me today everyone. I'll chat with you again soon.

[ Ссылка ]

свернуть