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Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

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What’s the best real estate multiple offer strategy to use when dealing with a property that was listed at full price, got multiple offers, but was appraised lower?

The challenge is in getting your client the best value in selling the property for more than what it was appraised at.

When in a multiple offer situation, you always leverage that to get your seller not just the highest price, but also the best terms to protect them during the escrow sale period. This eases into a successful closing without having to give away equity.

How do you do that?

Respond to all buyers equally. Give a notification that the seller is in possession of multiple offers. Include all terms and conditions the seller wants (no appraisal contingency, no inspection contingency, desired closing date). It’s important to waive the appraisal contingency because it hurts the seller.

In a multiple offer situation, you have POWER. Use that power to get your seller a higher and stronger offer. That’s how both you and the seller win.What’s the best real estate multiple offer strategy to use when dealing with a property that was listed at full price, got multiple offers, but was appraised lower?

The challenge is in getting your client the best value in selling the property for more than what it was appraised at.

When in a multiple offer situation, you always leverage that to get your seller not just the highest price, but also the best terms to protect them during the escrow sale period. This eases into a successful closing without having to give away equity.

How do you do that?

Respond to all buyers equally. Give a notification that the seller is in possession of multiple offers. Include all terms and conditions the seller wants (no appraisal contingency, no inspection contingency, desired closing date). It’s important to waive the appraisal contingency because it hurts the seller.

In a multiple offer situation, you have POWER. Use that power to get your seller a higher and stronger offer. That’s how both you and the seller win.

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