In the past two years if you've found yourself scrolling on TikTok or YouTube Shorts, then I'm almost certain you've seen a video by the man that goes by Brewzle. TJ Gamble is the man that goes by Brewzle and he's been a media powerhouse. He's grown his following from just a few thousand subscribers to over a million across all his social channels. He takes a different approach to his videos where it's more about entertainment rather than full blown education. TJ happened to be in Louisville picking some Pursuit United barrels so I invited him to sit down and have a chat about his content and what cheat codes he used to grow a following at such a rapid pace. We discuss how he got into whiskey and the types of content that work well for his fans and how he transitioned from short-form videos to doing more full-length content and trying to start a lawn mower with weller full proof.


Show Notes:


• Above the Char with Fred Minnick (@fredminnick) talks about


• Where did the name Brewzle originate?


• What piqued your interest in bourbon?


• Can you explain the idea of the lawn mower with Weller?


• How did you decide to approach and build your content?


• Have you seen more success with a certain type of video?


• Do people feel like your hunting videos are staged?


• Is your audience looking for hidden gems or stuff from the big 6?


• What is your cheat code to amassing your audience?


• What's the long term strategy to growing further?


• Do you feel Kentucky bourbon has become boring?


• Is there a certain price point that people find attractive in your content?


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