Creating Brand Equity Through Digital Marketing from NameSummit 2017 in New York City, NY. Panelists: Alex Melen, Michael Melen, and Roberto Blake. Moderated by Braden Pollock.

Learn how to execute on a digital strategy to foster long term growth.  It’s not just social and PPC.  Understanding how to incorporate your branding with a solid web site presence.  Having someone be able to help you set an agenda and outline for developing your brand, improving your marketing or setting up your digital presence, can greatly accelerate your success and reduce frustration. The difference between success and failure is rarely a lack of ability or even effort, but a lack of clear objectives and the practical means to reach them.

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Alex Melen is an Award-Winning Serial Entrepreneur and Keynote Speaker. He is the founder and CEO of web hosting company T35 Hosting and advertising agency Melen, LLC (dba SmartSites). Melen started T35 Hosting in 1999, growing it to over 600,000 clients by 2009. In 2011, Melen Co-Founded advertising agency Melen, LLC (dba SmartSites).

Alex has been featured in Top 100 Young Entrepreneurs, Babson College Business of the Year, BusinessWeek's Top 25 Entrepreneurs under 25, Bloomberg, Forbes, NPR, Empact Top 100 and Barack Obama's Entrepreneurship Initiative.

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