Sales Roles:
1. Push products into Distribution System
2. Make sure products are AVAILABILITY

Marketing Roles:
1. Build Brands
2. Bring in Customers

Trade Marketing Roles:
1. Develop & Manage Distributor, Retailer
2. Make sure products are VISIBILITY
3. Marketing at POS

4Cs Model of Trade Marketing:
1. Customer Development:
a. Channel Development
b. Trade Discount Policy
c. Loyalty Program
d. Customer Events

2. Category Development:
a. Penetration Strategy
b. Portfolio Strategy
c. Pack-size strategy
d. Pricing Strategy

3. Consumer Engagement:
a. Consumer Promotion
b. Merchandising
c. Point of Sales Material (POSM)
d. Point of Purchase (POP) Activation

4. Company Engagement:
a. Sales forecast, target
b. Sales brief
c. Visibility/Display Contest
d. Penetration Contest

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RBNC is a global firm providing services in Business Advisory; Board & CEO Outsourcing; Executive Coaching & Training. We build and execute strategy, transfer and influence among Fortune 500 companies and thousand startups span most regions of the world.

1. Business Advisory: Partnering with 200 clients Global from strategy to execution
2. Board & CEO Outsourcing: Managing 6,500 CEOs for Global Projects
3. Executive Training & Coaching: Providing 1 million Executive programs

#trademarketing #promotionalmarketing #RBNC

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