Maximize Conversions or Maximize Clicks? Which is the best option for your Google Ads bid strategy?

If you are launching your first campaign or a new campaign or your campaign has been paused for over 30 days, start with Maximize Clicks. Once you have 15-30 conversions in a 30 day period of time, switch the Bid Strategy to Maximize Conversions to let Google’s system ‘help’ your campaign find more people that ‘look’ like your previous Converters.

Leave me a like or comment if this helped you or if you have any questions about this strategy.

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Todd Nevins is the Founder & President of CLICKPlacement, a Google Ads Partner, with over 18 years of Ads experience. Him and his team work with regional niche companies and national organizations to maximize prospect and customer engagement, and sales with proven Google Ads strategies.
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