First in a series of films meant to increase understanding of new therapies at the frontiers of medicine, “Unmasking a Killer” explains the science behind immunotherapy.
Instead of “talking lab coats” or difficult technical jargon, the film uses metaphor and story-telling, brought to life by a striking animation by Noma Bar.
CREDIT LIST
Illustration and Direction - Noma Bar
Animation - Ale Pixel Studio
Production Company - Dutch Uncle, New York
Client - NewYork-Presbyterian Hospital
Agency - Seiden NYC
Creative Director + Art Director - Eric Houseknecht
Copywriter + ECD - Steven Feinberg
Kati Schultheis - Account Director
Producer - Jill Levy (Sanity Productions)
Sound - Weston Fonger (Yessian Music)
Voice Over - Brian d'Arcy James
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