Twitter Video Ads can be an effective way to reach a new audience. Advertisers will need to select the Video View campaign objective to access four different ad group video goal options. We'll cover what the ad group goals are, the specs for video ads, and how to create your tweet to use in the ad. Last, we'll go over the default metric columns for video views as well as how you can customize them to better optimize your campaigns.

0:36 - Creating a Video Ads Campaign in Twitter Ads
2:32 - Controlling Ad Group Delivery based on Campaign Structure
3:05 - Choosing an Ad Group Goal for Twitter Video Ad Campaigns
5:04 - Adjusting Your Bid Strategy & Pay By Settings
5:57 - Setting a Frequency Cap for your Ad Group
6:24 - Quick Overview of Twitter Ads Targeting Options
7:48 - Placement Targeting for Twitter Ads Video Campaigns
8:28 - Composing Tweets for Twitter Video Ads
11:45 - Metrics Available for Twitter Video Ads Campaigns

#twittervideoads #twittervideoviews #twittervideoadvertising
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