To present the 150-year history of the chemicals group BASF in an exciting way, we developed a new leading idea for the history section of the visitor center: “Our History – an Open Book”. An open book made up of digital screens and a bookcase with four pull-out elements is reminiscent of a traditional library. The flow of time is portrayed with a moving timeline. This provides a self-explanatory, simple access to the company’s history, and can be experienced and explored by individual visitors as well as guided tours.

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