University of Colorado head coach Deion Sanders spoke to reporters on August 9, 2024, about the program's additions and his optimism headed into the 2024 season.
His optimism was not extended to two reporters, however, who got shut down by the NFL Hall of Famer in moments that left the room buzzing and made for a viral moment on social media. The first came when Sanders was asked a question by a local CBS affiliate reporter. Sanders wouldn't even let him finish speaking once he heard "CBS."
"CBS, I’m not doing nothing with CBS," Sanders said. "Next question. Ain’t got nothing to do with you, this is above that...I got love for you. I appreciate and respect you. Ain’t got nothing to do with you. They know what they did."
Sanders seemingly confused the local affiliate with the national CBS brand, which the reporter tried to clarify, but it did not matter. He doubled down and did not let the reporter ask his question.
"You are who you are," Sanders said. "CBS is CBS. Ain’t got nothing to do with you. I respect you. That’s why I told you that. I’m looking you in the eyes as a man. And I respect you, and I’ve got love for you. But what they did was foul."
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