At its Capital Markets Day in London on November 1, 2023, Barry Callebaut presented a strategy update and its long-term growth plan, setting the course for sustainable, profitable growth.
The company will leverage its strategic investment program BC Next Level launched on September 6, 2023, to build on its leading position in the chocolate ingredients market, focusing on four strategic growth priorities:
- Deepen outsourcing partnerships: Barry Callebaut is uniquely positioned as the global partner of choice to the most important customers in the Fast Moving Consumer Goods (FMCG) sector who want more sustainable and innovative chocolate solutions. Barry Callebaut will deepen these partnerships, leveraging its innovation capabilities to create better chocolate solutions for customers. In the coming years, Barry Callebaut aims to win two-thirds of outsourcing partnership volumes expected to come to the market.
- Launch Gourmet 2.0: Barry Callebaut will move closer to markets and customers to better serve food service and artisanal customers and chains by broadening the focus across premium and mainstream market segments, simplifying its brand portfolio, and modernizing its routes to market. Barry Callebaut’s ambition is to increase its value market share in the Gourmet market globally and deliver growth at double the underlying market growth rate.
- Scale up Specialties: Barry Callebaut’s ambition is to double the size of its core Specialties business by increasing the penetration of its highly differentiated specialty offerings in high-growth areas such as gluten-free, vegan, single-origin, and other specialty chocolates. To achieve this, Barry Callebaut will continue to evolve its product offering to focus on the most scalable market segments and launch a dedicated customer-focused innovation capability. The company will also enhance its route to market by leveraging its deepened outsourcing partnerships. The growth of Specialties will support the continued premiumization of Barry Callebaut’s Food Manufacturing and Gourmet businesses.
- Move to “fair" market share in the region Asia-Pacific (APAC): Barry Callebaut’s ambition is to double the size of its APAC business to deliver value market share in line with the wider Group. Barry Callebaut will put into place localized strategies built around the new country clusters to offer solutions tailored to local markets, with optimized distribution leveraging the digital enhancements delivered by BC Next Level. Both strong demographic trends and investments from leading FMCG players support Barry Callebaut’s ambition in APAC.
These growth priorities will be underpinned by Barry Callebaut’s new streamlined and tech-enabled organizational capabilities following the BC Next Level measures. Barry Callebaut’s commitment to best-in-class sustainability will further drive the implementation of the growth priorities. The company aims to inspire modern cocoa farming practices and therewith create the future of sustainability for the industry. The company sees execution against its own industry-leading sustainability ambitions as a key commercial differentiator and as a key source of alignment between itself, its customers, and the end consumer.
👉 Learn more about what we shared during Capital Markets Day 2023: [ Ссылка ]
---
We are Barry Callebaut – the heart and engine of the chocolate and cocoa industry. Subscribe here:
[ Ссылка ]
Follow us on:
►[ Ссылка ]
►[ Ссылка ]
►[ Ссылка ]
►[ Ссылка ]
►[ Ссылка ]
The Zurich based Barry Callebaut Group is the world’s leading manufacturer of high-quality chocolate and cocoa products – from sourcing and processing cocoa beans to producing the finest chocolates, including chocolate fillings, decorations and compounds. The Group runs more than 60 production facilities worldwide and employs a diverse and dedicated global workforce of more than 13,000 people.
The Barry Callebaut Group serves the entire food industry, from industrial food manufacturers to artisanal and professional users of chocolate, such as chocolatiers, pastry chefs, bakers, hotels, restaurants or caterers. The global brands catering to the specific needs of these Gourmet customers are Callebaut® and Cacao Barry®, Carma® and the decorations specialist Mona Lisa®.
The Barry Callebaut Group is committed to making sustainable chocolate the norm to help ensure future supplies of cocoa and improve farmer livelihoods.
More information: [ Ссылка ]
