#cleantok #restocking #organizing
Cleaning, restocking and organizing content have been dominating social media. As aesthetically pleasing as it is to watch, ‘cleantok’ promotes overconsumption and consumerism under the performative guise of cleaning. Cleantok influencers are hoarding cleaning products and plastic organizing containers to make their homes look super ‘aesthetic’ and cleaning has now become a status symbol for the rich. With the luxury home organizing brands like The Home Edit working with celebrities like The Kardashians, more and more people are participating in cleaning and restocking overconsumption than ever. In this video, I discuss the dangers of this trend.
Sources:
There’s something icky about performative cleanliness
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CleanTok's 'pantry p*rn' trend slammed as sexist and classist by professor: '[It's] a new status symbol'
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The Hidden Danger Behind TikTok's "Product Overload" Cleaning Trend
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Home Influencers Will Not Rest Until Everything Has Been Put in a Clear Plastic Storage Bin
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