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Starting today Beyoncé drink Pepsi!
The commercial is part of Pepsi's celebrity-infused "Live For Now" global ad campaign that launched a year ago.
Beyonce became the face of Pepsi after inking $50 million brand-ambassador deal in late 2012.
CREDITS
Client: Pepsi
Spot: "Mirrors"
Agency: 180 Los Angeles
Global Chief Executive Officer: Mike Allen
Managing Partner, Executive Creative Director: William Gelner
Creative Directors: Matthew Woodhams-Roberts, Dave Horton
Creatives: Aramis Israel, Julia Tsao
Managing Partner, Executive Producer: Peter Cline
Senior Producer: Lorraine Kraus
Managing Partner, Chairman: Chris Mendola
Account Director: Lauren Lombardo
Account Manager: Frith Dabkowski
Director of Business Affairs: Loretta Zolliecoffer
Production
Production Company: Believe Media
Director: Jake Nava
Executive Producers: Liz Silver, Luke Thornton, Gerard Cantor
Line Producer: Benedict Cooper
Editing
Editing Company: Cut+Run
Editors: Joel Miller, Sean Stender, Steve Gandolfi, Julia Knight
Managing Director: Michelle Burke
Executive Producer: Carr Schilling
Transfer
The Mill
Colorists: Adam Scott, Shane Reed
Executive Producer: LaRue Anderson
Color Producer: Sarah Laborde
Special Effects
Framestore
Creative Director: Aron Hjartarson
2-D, Flame Lead: Alex Thomas
3-D Lead: Ben West
Flame: Ben Cronin, Mark Beardall, Savneet Nagi, Jodi Tyne
Computer Graphics Effects: Dean Grubb, Jon Balcome, Gary Laurie
Executive Producer: Kati Haberstock
Producers: Mary Nockles, Bethan Thomas
Mix
Eleven Sound
Mixer: Jeff Payne
Music
Beyoncé, "Grown Woman"
Sound Design
Trinitite
Sound Designer: Brian Emrich
Client Credits
President, Global Beverage Group: Brad Jakeman
Vice President, Advertising: David Foulds
Vice President, Consumer Insights: Deb Benovitz
Senior Vice President, Brand Engagement: Frank Cooper
Senior Marketing Director, Global Consumer Engagement: Ellen Healy
Marketing Director: Juliet Armstrong
Senior Director, Brand Marketing: Gary So
