In this video I’m going to show you the steps to develop a realistic and relatable brand personality you can use to resonate with your audience.

PART 1:
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Want to know how to develop a brand personality with a proven 6-Step framework?

First, you’ll learn how audience research provides the groundwork for aligning your audience to an archetype, making it easier to resonate with them.

Then, you’ll discover how the audience archetype helps to define the brand archetype best suited to attract them through relevant characteristics.

Finally, you’ll bring your archetype to life before infusing your brand messaging with believable and relatable personality.

In the end, you’ll have the processes to develop a brand personality for your brand, using a scientific personality framework as the basis.


0:00 How To Develop A Brand Personality [6-Step Framework]
0:41 Step #1 - Uncover Your Audience
1:18 Step #2 - Understand Their Archetype
1:55 Step #3 - Discover Your Own Brand Archetype
2:50 Step #4 - Give Your Brand Personality Some Personality
3:36 Step #5 - Bring Your Personality To Life Visually
4:35 Step #6 - Infuse Your Messaging With Personality


Want to dive deeper? Check out the full article below.
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