Sam Phillips, marketing VP for Alec Bradley Cigars explains what components make up a cigar taste profile. According to Sam - who is smoking an Alec Bradley Nica Puro - a lot of it has to do with what you'll be eating or drinking that day. Factors that point directly to the cigar include whether the cigar is properly humidified; and though many smokers don't do it, retrohaling your cigar can tell you just as much, or even more, about the cigar you're smoking than you think. Watch now!

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