It’s a mistake for marketers to abuse manipulative persuasion techniques for personal gain. Not only is it ethically wrong, but it can also damage brand reputation and harm internal culture. With that said, it’s also a mistake to remain ignorant of psychology and the many implications within marketing, social media, and other aspects of business.

Influence by Dr. Robert Cialdini covers six powerful principles of persuasion. Each one plays a role in the way that we are influenced throughout everyday life. So, if you want to better understand the sometimes invisible factors that guide our choices, this is widely considered one of the best books on the subject.

INFLUENCE BOOK SUMMARY
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INFLUENCE ON AMAZON.COM
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THE BEST MARKETING BOOKS
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THE BEST ADVERTISING BOOKS FOR STARTUPS
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Content by Rick Kettner
Produced by Kyle Trienke
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