In this episode of the Marketing Boost Solutions, Capt. Marco features Jay Jay, an expert in building personal brands and recession-proofing businesses. They delve into the importance of developing trust and a supportive base, as well as addressing the fear associated with beginning anew. The pair further explore the advantages of having a substantial online presence, the value of receiving press coverage, improving visibility through SEO optimization, Jay’s experience using focus groups and how speaking on stage can have a powerful effect.
Jay’s career started as a magician, he eventually created a YouTube channel teaching magic tricks and his channel flourished to 350,000 subscribers and 57 million views. With his phenomenal success, Fortune 500 companies started hiring him for events and flying him out all over the world. Yet when Covid-19 disrupted social gatherings, his success was in jeopardy. It was then that he established his own marketing agency with the mission of transforming entrepreneurs into leading authorities in their niche markets with aid from digital and press promotion. Jay realized one thing - It was never about the tricks or how talented he was. It was about getting more attention, leveraging strong PR and media, and learning how to sell himself, not the magic. His quick-witted response proved beneficial and he currently helps businesses and individuals package, position, and publicize what they do all over the world. His wise words? Build a community that knows, likes, and trusts you. It always pays off in ensuring a smoother transition during uncertain times.
Find out more about Jay Jay below:
Websites:[ Ссылка ]
LinkedIn: [ Ссылка ]
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Timestamps:
Building Trust and Following [00:10:34] Discussion on quick wins to start building trust and a following through content creation.
Challenges of Creating Content [00:11:35] Captain Marco and Jay Jay discuss the challenges of creating content, even for someone experienced, and provide insights on where to start.
Helping People without Spending Money [00:13:17] He emphasizes that anyone can create content or put on events to gain more visibility and help people without spending money or learning new skills.
Importance of fixing the most important thing [00:18:24] : Jay Jay emphasizes the importance of regularly updating and improving a business's website and online presence to avoid losing potential customers.
Importance of a well-designed website and online presence for building trust. [00:19:35] Jay Jay discusses the significance of having an attractive and trustworthy website and online presence to make it easy for potential customers to learn more about a business and make a decision.
Success story of James Somerville [00:21:14] Jay Jay shares the success story of James Somerville, who wanted to be seen as a leading designer in his field. They discuss how they used press, reputation management, and positioning strategies to help James improve his online presence and achieve his goals.
Focus Group [00:24:34] Discussion of the importance of focus groups and how they can provide valuable feedback on branding and messaging.
Lose Your Ego [00:25:24] Emphasis on the need for entrepreneurs to be honest with themselves and seek honest feedback from others, rather than relying on their own stubbornness and ego.
Sales Techniques and Building Trust with Customers [00:33:34] The speakers discuss the importance of building trust with customers in sales and how being personable and asking good questions can help in sales.
Patience and Realistic Expectations in Marketing [00:36:57] Importance of patience and realistic expectations in marketing, emphasizing that results may take time and cautioning against falling for quick-fix promises.
