Email Marketing Metrics and How to Use Them
If you’re running a DTC eCommerce brand and want to add $50k to $200k to your revenue, or we send you a refund - hit the link below:
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Timestamps
0:00 Intro
0:49 Revenue Attributed to Email/SMS
4:20 Open Rate
7:47 Click Rates and Click Thru Rate (CTR)
9:41 Conversion Metrics
11:31 Negative Engagement Metrics
16:03 Signup Forms Metrics
19:33 Ecommerce Metrics
Here's what I talk about:
Zach Schieffer, founder of ZHS Ecom, discusses critical aspects of email marketing in his latest video. He focuses on common mistakes that DTC brands make with their email list growth, such as underutilizing the site footer form, poorly performing site popups, and ineffective Welcome Series flows. Zach highlights how optimizing these elements can significantly boost email subscriber growth and ultimately increase revenue. He shares case studies demonstrating the impact of effective email marketing strategies, with some clients seeing extra monthly revenue ranging from $26,496 to over $57,000. Zach talks about this in the video, emphasizing the importance of well-crafted email marketing campaigns using Klaviyo and Shopify email marketing.
In the video, Zach outlines a 3-Step Guide for DTC ecommerce brands to maximize their email subscriber growth. He advises making the site footer form highly visible and enticing with a compelling intro offer. For site popups, he recommends a step-by-step approach to reduce friction and increase opt-in rates, including adding a "micro-yes" question, limiting form fields, and offering extra incentives for SMS signups. Additionally, he underscores the value of full-screen popups and continuous A/B testing to refine and improve performance. Zach talks about this in the video, providing practical tips to enhance ecommerce strategy through Klaviyo email marketing.
Zach also addresses the importance of an optimized Welcome Series, explaining that it is often the most crucial email flow for converting new subscribers into customers. He details a structured approach with eight emails plus a resend, each serving a specific purpose, from brand introduction to showcasing bestsellers and providing social proof. Zach emphasizes the need for compelling content and strategic timing to keep subscribers engaged and drive purchases. His insights are backed by years of experience helping DTC clients achieve impressive results, as showcased in his case studies. Zach talks about this in the video, underscoring why his expertise in Klaviyo and Shopify email marketing is invaluable for DTC ecommerce brands looking to grow.
