Beverage Branding in 2024: Trends, Strategies, and Innovations" - Crafting Successful Brands with Vision and Insight

Chapters:
0:00 - Introduction
0:52 - Inspiration Behind a Beverage Branding Career
3:11 - Education's Impact on Personal & Professional Growth
6:44 -Trends & Challenges in Today's Beverage Industry
9:23 - The Spark for Rascal: Origin of a Beverage Brand
13:50 - Great Galleon's Blueprint: Mastering Brand Development
19:40 - Closing thoughts and acknowledgements

Season 2 of The Zista Podcast is here! We're excited to host Suramya Kedia, VP of Brand and Strategic Growth at Great Galleon Ventures Limited, and the visionary behind the RTD brand, Rascal. Suramya's innovative approach and keen insights into the beverage industry provide a blueprint for success in a rapidly evolving market.

In this episode, we explore the landscape of the beverage industry in 2024. Suramya discusses the journey of developing Rascal, highlighting how to connect with consumers and stay ahead in a competitive market. We touch on key trends, effective strategies, and the importance of innovation in brand building.

Get ready for an engaging conversation filled with practical advice and eye-opening perspectives. Suramya’s approach offers a fresh look into what it takes to create a brand that stands out.

Discover the future of beverage branding—just hit play!
Available on Spotify, Apple Podcasts, and Google Podcasts.

#zista #thezistapodcast #beverages #branding #indianbeverage #futuretrends

About The Zista Podcast:
The Zista Podcast addresses queries raised by students relating to a specific subject area. We invite industry professionals, senior academicians, and thought leaders to share insights, and provide much-needed clarity to undergraduate and postgraduate students.

Credits
Podcast Host: Amit Ahuja, Associate Director, Communications & Digital, Zista Education
Podcast Guest: Suramya Kedia, Vice President of Brand and Strategic Growth at Great Galleon Ventures Limited
Video & Audio Editing: Joyal John, Freelance Consultant, Communications, Zista Education
Podcast Manager: Russel Aldridge, Sr. Manager, Creative & Digital, Zista Education
Podcast Transcript: Tanya Kakka, Freelance Copywriter

Our Podcast channels:
Google Podcast: [ Ссылка ]
Apple Podcast: [ Ссылка ]
Spotify: [ Ссылка ]

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