K-pop is a dynamic field with many faces: for the South Korean government, it is a prominent tool for the nation to promote its growing influence through soft power; for Asian-American youth, it provides an occasion to claim their cultural coolness; for industry insiders and consumers, it presents a unique entertainment form where various media formats converge; for business communities, it provides effective marketing opportunities. By taking into consideration these various factors that comprise what we call K-pop, this talk explores its dynamic history, practice, and cultural implications.

Lecture by Professor Suk-Young Kim (UCLA, Theater and Performance Studies).

This video was supported by the Core University Program for Korean Studies through the Ministry of Education of the Republic of Korea and Korean Studies Promotion Service of the Academy of Korean Studies (AKS-2014-OLU-2250003).

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