For this episode of E-Coffee with Experts, Ranmay Rath interviewed Sara Melefsky, Digital Marketing Director at Waypoint Marketing Communications, an Advertising Services Agency located in Charlotte, North Carolina. Sara shares her journey into digital marketing and offers expert insights on understanding target audiences beyond basic demographics, using customer journey mapping to create effective strategies, and avoiding common content marketing pitfalls. She also discusses the role of AI tools like ChatGPT in content creation and how to balance automation with genuine audience engagement. Whether you're a seasoned marketer or just starting out, this conversation is packed with actionable advice to elevate your marketing game and stay competitive in a crowded marketplace.
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