Rory Sutherland is the vice chairman of Ogilvy, one of the most prestigious ad agencies in the world. He is also the author of Alchemy and the co-author of Transport for Humans. In this episode, Rory talks with Alex about how we're not as logical as we think, how we tend to post-rationalize the past, why he would rather go to the Double Tree Hotel than the Marriott, and why sometimes the opposite of a good idea is a very good one.

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