What is public relations? PRSA defines public relations as, “...a strategic communications process that builds mutually beneficial relationships between organizations and their publics.” Once we understand the definition, Melissa Vela-Williamson, APR, CDP explains the many disciplines within the field. Then, Melissa walks through the Seven Principles of Public Relations by Arthur Page and how they intersect with strategies of public relations and social media.

Want to learn more about how to apply the 7 PR Principles to Social Media? Read our blog here:
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