“One cannot not communicate.” The 5 axioms of communication by Paul Watzlawick, Janet Beavin Bavelas and Don D. Jackson still remain among the most important cornerstones in communication research to this day. The three authors published their communication theory in 1967 in “Pragmatics of Human Communication”. Among others, Friedemann Schulz von Thun was greatly inspired by their research. Today, we will take a look at what these famous axioms are all about.

Table of Contents:
00:00 - Greeting
00:31 - About (the) axioms
01:27 - The impossibility of not communicating
04:31 - The content and relationship levels of communication
07:50 - The punctuation of the sequence of events
10:15 - Digital and analogic communication
13:58 - Symmetrical and complementary interaction
19:41 - Conclusion
20:25 - Pragmatics of Human Communication
25:41 - Have a nice day!

Our video about metacommunication:
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You can find all videos about Friedemann Schulz von Thun in our Schulz von Thun playlist:
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#softskills #communication #watzlawick

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=== Literature and online sources ===

Pragmatics of Human Communication: A Study of Interactional Patterns, Pathologies and Paradoxes
by Paul Watzlawick, Janet Beavin Bavelas and Don D. Jackson
Publisher: WW Norton & Co.
Amazon.com: [ Ссылка ]
Amazon.co.uk: [ Ссылка ]
Amazon.com.au: [ Ссылка ]
Amazon.in: [ Ссылка ]

Wikipedia: Mental Research Institute (English)
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Wikipedia: Palo-Alto-Gruppe (German)
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Wikipedia: Paul Watzlawick (English)
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Wikipedia: Janet H. Beavin (English)
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Wikipedia: Donald deAvila Jackson (English)
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