Jump into the world of Reddit ads and discover the pros, cons, and insights from my own ad manager account. In this video, we explore the power of Reddit as a social media platform, its unique subreddit structure, and why it's worth considering for your advertising strategy. Learn how to set up Reddit ads quickly and effectively, targeting specific subreddits and leveraging the platform's low CPM and CPC rates. We also dive into the importance of engagement and feedback on Reddit, and how it can benefit your ad campaigns.
0:00:00 - Introduction
0:00:43 - Explanation of how Reddit works and the concept of subreddits
0:01:48 - Self-selection as a benefit of Reddit ads
0:02:40 - Description of the text-based nature of most subreddits
0:03:26 - Rules and limitations of promoting on Reddit organically
0:04:12 - Pros of Reddit ads: ability to advertise, easy setup, low cost per mile (CPM), and targeting capabilities
0:06:35 - Cons of Reddit ads: negative response from Redditors, low time spent on page
0:08:12 - Benefits of Reddit ads outweighing the cons
0:08:58 - Overview of the ad manager account and past campaign results
0:09:58 - Discussion of impressions, CPM, click-per-cost, and click-through rate
0:12:03 - Explanation of campaign objectives and audience targeting options
0:14:09 - Selection of specific subreddits and demographics
0:15:19 - Setting up the ad details, including creatives, destination URL, and call to action
0:16:34 - Overview of the ad creation process and the option to allow comments
0:18:27 - Conclusion
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