For the launch of the collection combining the codes of two historic brands, Creative Director Alessandro Michele has envisioned a campaign that takes inspiration directly from an archival 1979 adidas catalogue. Adding a kinetic twist, the visuals come alive with energetic individuals stretching, running, or dancing in place to a soundtrack of pensive phrases portraying how adidas x Gucci sparks infinite interpretations.
Photography by Carlijn Jacobs.
Art direction by Christopher Simmonds
Music
Taana Gardner
“Heartbeat (Club Version) (2016 – Remaster)
(K. Nix)
(P) 2016 BMG Rights Management (US) LLC
© VMG West End Copyrights LLC / BMG Gold Songs
Courtesy of: BMG Rights Management (Italy) srl
adidas x Gucci
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