Struggling with UX research analysis? Not sure how to turn your data into key insights? This video walks you through a step-by-step process for conducting qualitative UX research analysis. Learn how to code and tag the data, avoid common analysis traps, and develop meaningful themes from user interviews and usability tests

00:00 - Intro and Research Goals
1:21 First Steps in Analysis: Coding and Tagging
3:14 Tools for UX Research Analysis
4:17 Zooming In: Identifying Quotes and Patterns
8:10 Zooming Out: Synthesis and Developing Themes
10:15 Avoiding Common Analysis Traps

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My opinions are my own and may not reflect that of my employer

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