Antti Suvanto from Eficode explains the most common challenges in product management.
Product management is business-oriented product or service management. The goal of product management is to maximize the benefits and the value your product generates throughout its product lifecycle.
Product management encompasses many areas that are important to your business success, such as product strategy, market opportunity, product planning, marketing, and lifecycle management. You need product management if your company sells products – if you replicate the same deliverable to several customers. You may have a physical product, software, or a standardized service.
In a successful product business, the company needs to understand what products or services are worth developing and how to market them to customers. At its worst, something is developed and commercialized that no one needs.
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About the speaker:
Antti Suvanto is an experienced Product Manager, who has been responsible for a wide range of products at different stages of their lifecycle. As a consultant, Antti has trained Product Managers, prepared product strategies and helped companies manage their products. Antti has also been actively involved in building the Product Manager community in Finland.
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