Nike has expanded its influence beyond the physical realm and into the metaverse with Nikeland, a bespoke world inspired by the brand’s global headquarters. Thanks to our VR Pods and Roblox’s 3D environment, Nike employees had the opportunity to explore the immersive space for themselves. And unlike your typical video game, Nikeland was created with a goal of inspiring movement and creativity. After entering the digital showroom and selecting an outfit for their Nike avatar, players had the opportunity to choose from a plethora of existing mini games or even design their own. Nikeland is free to visit, so explore the metaverse and see where it takes you!
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