Here's the official video of an interactive session conducted by Rishab Jain, AVP Strategy, Innovist, at EngageMint 2022, Bangalore.

In this session he covers:
-What does the marketing playbook for a D2C brand look like?
-What plays an important role - is it data or selecting the right channel or both?
- How to retain users from a niche audience
- Message strategy and the role data-driven decisions play
- Power of upsell/cross-sell to ensure customer stickiness

Find the speaker here: [ Ссылка ]...
Find the deck here: [ Ссылка ]...
(This deck was created by Rishabh Jain)

About EngageMint:
Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between.

All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: [ Ссылка ]

WebEngage is a new age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience.

The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more.

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