In this episode of Business To You, Lars talks about the PESTEL Analysis (formerly known as PEST factors) and how to use it properly. PESTEL is a framework that helps analyzing the Macro Environment of organizations and is often used when starting a new business or when entering a foreign market. PESTEL stands for Political, Economic, Social, Technological, Environmental and Legal factors. Together these factors form a great representation of the general external environment of a business.

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Useful data websites for your PESTEL Analysis:
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You might also like our video on Porter's Five Forces:
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You might also like our video on the BCG Matrix:
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You might also like our video on the VRIO Framework:
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You might also like our video on the Value Chain Analysis:
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Lars de Bruin ([ Ссылка ]) graduated as Master of Science (MSc.) in Strategic Management from the Rotterdam School of Management, Erasmus University. In addition he has studied business around the world at universities such as UC Berkeley, Harvard, Universitat Pompeu Fabra, London School of Economics, Radboud University and the Chinese University of Hong Kong. Lars has a special interest in strategic M&A and is a licensed Business Valuator in the Netherlands.

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