Learn how to measure and track the ROI of CX investments.

Join us for a 30 min webinar that aims to bridge the gap between boardroom decisions and CRM technology. This session will cover how to estimate and measure the costs and benefits of CX initiatives.

Learning Outcomes:
- Understand the role of Cloud CRM in Customer Experience (CX).
- Learn how to calculate and track modern metrics like Customer Lifetime Value, Churn, and Customer Acquisition Cost.
- Gain insights into the risks and rewards of maintaining a first-party database.
- Discover how to build a compelling business case for CRM investments.

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