The Person schema.org Type is one of the MOST important types of structured data you can use - especially in wake of generative AI and E-E-A-T.

In this video, I use JSON-LD to describe the on-page content of a psychologist's about page so that all the important information is translated into structured data markup.

Jump to:
00:00 Why Person schema is important NOW
03:07 What the future of search means for you
04:09 Why the "who" behind the content matters
05:32 How this relates to semantic SEO
06:04 Introducing New Vision Psychology
06:22 The limitation of relying on Yoast's schema
07:08 What unstructured data has Yoast NOT described?
07:42 What is the Person schema type?
07:59 What can we describe a person with?
08:47 Why you should NOT use EVERY item property
10:35 Writing JSON-LD from scratch in Visual Studio Code
10:50 Why JSON-LD always starts with {"@context":"[ Ссылка ]"}
11:11 Why you should use "@graph"
11:58 WebPage vs ProfilePage vs AboutPage schema
13:39 How to use ProfilePage schema
16:39 How to nest WebSite schema with WebPage schema
17:52 How to nest Organization schema with WebSite schema
19:06 How to tell Google the webpage is about the person
19:36 How to use Person schema
23:31 How to use worksFor item property
24:10 How to use jobTitle item property
26:25 How to use knowsLanguage item property
27:19 How to use knowsAbout item property
38:02 Fixing a very common JSON-LD mistake re: commas
38:51 Fixing the next common JSON-LD mistake re: spelling
39:30 How to connect Person schema to WebPage schema
40:24 Why most of the web's schema is incorrect or not optimized
41:42 How to tell webpage is about a person
48:56 When and how to use sameAs item description
54:46 Copying what Investopedia does
58:30 How to use honorificSuffix to describe a tertiary qualification
59:39 How to use alumniOf item description
1:01:19 Visualising the completed JSON-LD
1:05:46 Outro

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My tool/tech stack for Scheming Schemas:

・FAQPage generator 👉 [ Ссылка ]
・Schema.org validator 👉 [ Ссылка ]
・Visual Studio Code 👉 [ Ссылка ]
・JSON-LD playground 👉 [ Ссылка ]
・Schema Paths Tool 👉 [ Ссылка ]
・SEO Pro Extension 👉 [ Ссылка ]

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👋 I'm Daniel Cheung.

Outside of my in-house enterprise SEO day job, I am a full-stack SEO consultant, advisor, and educator.

Follow Schema Schemas for:

✅ Actionable semantic SEO tips
📣 Step-by-step JSON-LD construction

Or, if you have a complex problem that needs an immediate solution, reach out via my website contact form.

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