Are you blaming your consumer for your own bad business practices?
You’d be surprised at how many businesses are doing exactly that. When revenue slides, or marketing results tail off, they say that consumer behavior has changed; customers just want everything too cheap, too fast.
But here’s the thing: before we blame our consumers, we need to take a hard look at our business practices, because sometimes the real problem lies closer to home.
In this week’s #LoyaltyLoop I look at the giant excuse I’ve heard one industry use over and over again — and I’m going to let you decide if the customer is really to blame, or if the business needs to take some of the responsibility for falling sales.
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About Andrew Davis
Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He's appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.
Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.
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