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Ranking is as easy or as hard as doing better than your competitors. Benchmark your competitors to find your weakest spot across links, content and tech SEO metrics. We are not ranking in a vacuum. If we want to do better than our competitors, we need to understand them.
Lidia Infante, Senior SEO Manager at Sanity.io

Timestamps:
00:00 Intro
2:02 Why a gap analysis?
3:10 The three pillars of SEO
4:32 Competitor identification
5:49 Top-down approach
7:20 Bottom-up framework
9:50 SEO benchmarking
10:10 Content metrics
12:05 Brand metrics
16:45 Tech SEO metrics
19:38 Make a growth plan
23:00 Q&A

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