Sometimes we want to do more work! The IKEA Effect, coined in 2012, tells the story of how we tend to overvalue items we've helped create. It is named after the famous Swedish company known for selling unassembled furniture that users must assemble at home.

Shocking as it sounds, this innate cognitive bias of ours could motivate others to work harder!

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QUESTION: Has the IKEA Effect impacted your decisions before? If so, comment "I am also biased" down below! ⬇️

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⏰ Timecodes ⏰:
0:00 - Pillsbury Cake Mix
0:25 - Outline
0:33 - Effort Justification Theory
1:09 - The IKEA Effect Study
2:03 - The Impact
3:25 - How Can We Avoid It?

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About: In this video, we're going to answer what the IKEA Effect is in less than 4 minutes so you can quickly understand the psychology behind your decisions. This video also covers the impacts of the IKEA Effect - and how you can avoid it!

Learn more about other cognitive biases in the video right here 👉 [ Ссылка ]

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