Chris Walker and Megan Bowen hosted last night's Demand Gen Live from Austin, TX where they're gearing up for the Refine Labs offsite. They prepped a couple topics for the episode...The first, backed by actual data, being "The Attribution Mirage - Marketing teams are being led astray and think they’re being 'data-driven'" and the second "How to prepare your executive monthly/quarterly demand performance reports." They also took questions on content mapping, why only focusing on CPL will be your demise, and why every marketing team needs to split the funnel to determine what channels are actually working for them.

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Refine Labs is a demand accelerator for B2B SaaS companies. We increase marketing’s contribution to qualified pipeline and revenue while lowering customer acquisition cost. Through our Demand Acceleration Framework, we build a system to capture existing market demand in intent channels and create new demand in awareness channels. We accelerate demand momentum by focusing on the metrics that matter and empowering marketing teams with our proven strategies - creating an efficient demand engine that becomes your competitive advantage.
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