A mission statement is a brief description of an organization's purpose, goals, and core values. It outlines what the organization does, who it serves, and why it exists. Mission statements are often used to guide decision-making, shape company culture, and communicate the organization's identity to stakeholders.
Mission statement is a declaration of an organization’s “reason for being.” It answers the pivotal question “What is our business?” It is essential for effectively establishing objectives and formulating strategies.
Simply put, a mission statement is like a company's identity card. It tells us why the company exists and what it does. It's important because it helps the company set goals and make plans for the future.
Mission statement reveals what an organization wants to be and whom it wants to serve. It is also called a creed statement, a statement of purpose, a statement of philosophy, a statement of beliefs, and a statement of business principles.
A mission statement defines what a company aims to be and who it serves. It's also known as a creed (or beliefs), purpose, philosophy, or principles statement, guiding the company's identity and values.
Several characteristics of mission statements. A good mission statement allows for the generation and consideration of a range of feasible alternative objectives and strategies without unduly stifling management creativity. It means that a good mission statement should let a company be creative and try different things. It helps them stay focused but also allows them to change if needed. This way, they can deal with problems well and stick to their main goal.
A mission statement also needs to be broad to reconcile differences effectively among, and appeal to, an organization's diverse stakeholders. A mission statement should be broad to cover different viewpoints and make everyone involved happy. It needs to speak to various people like workers, customers, and investors. By being broad, it can bring everyone together and get them excited about the organization's goals.
Second, a mission statement needs to be broad to reconcile differences effectively among, and appeal to, an organization’s diverse stakeholders, the individuals and groups of individuals who have a special stake or claim on the company. Thus, a mission statement should be reconciliatory. Stakeholders include employees, managers, stockholders, boards of directors, customers, suppliers, distributors, creditors, governments (which represents local, state, federal, and foreign), unions, competitors, environmental groups, and the general public. Stakeholders affect and are affected by an organization’s strategies, yet the claims and concerns of diverse constituencies vary and often conflict.

In addition to being broad in scope, an effective mission statement should not be too lengthy; recommended length is less than 150 words. An effective mission statement should arouse positive feelings and emotions about an organization; it should be inspiring in the sense that it motivates readers to action. Inspiring, identifies the utility of a firm’s products, reveals that the firm is socially responsible, reveals that the firm is environmentally responsible,

Includes nine components: customers, products or services, markets, technology, concern for survival growth / profits, philosophy, self-concept, concern for public image, concern for employees, reconciliatory, and enduring.
A good characteristic of mission statement will lasts long and gives the impression of a successful and purposeful company, worth investing in. It reflects future growth plans based on thorough analysis. It helps in choosing the best strategies and exploring options. It should be broad enough to consider different growth paths.

свернуть