Criteo, a prominent adtech company, has announced layoffs affecting up to 4% of its global workforce, approximately 140 employees, as part of a strategic realignment. The decision reflects Criteo's adaptation to shifts in the digital advertising landscape, notably challenges in retargeting due to evolving privacy regulations and browser restrictions on tracking technologies.

With retargeting facing hurdles, Criteo is redirecting efforts toward commerce media and connected TV spaces, seeking to bolster revenue streams beyond retargeting solutions. However, uncertainties loom with Google's impending Chrome cookie deprecation, expected to impact Criteo's revenue significantly.

Despite these challenges, Criteo is navigating through a strategic review, including potential ownership options, amidst industry speculation and shareholder calls for a comprehensive evaluation of its trajectory.

NEWS Source:- [ Ссылка ]

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Company Profile:-

Founded: 2005
Industry: Ad Retargeting, Advertising, Customer Service, E-Commerce, Internet, Marketing, Native Advertising, Sales, Video Advertising
Location: Paris, Ile-de-France, France
Total Funding: NA
Company Stage: NA
Founders: David Fisch, Franck Le Ouay, Jean-Baptiste Rudelle, Romain Niccoli
Website: www.criteo.com
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