All brands strive to become iconic. But what attributes of your brand can you leverage to achieve that coveted stature? In this video I survey some of the world’s most iconic brands and and discuss the product or service attributes they have consistently delivered that have elevated them to being recognized as truly iconic brands.

——————————————————————————————
Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
——————————————————————————————

MY WEBSITE:
[ Ссылка ]

JOIN THE BRAND•MUSE NEWSLETTER:
[ Ссылка ]

FREE MINI-EBOOK DOWNLOAD:
“9 Design Elements Your Brand Absolutely, Positively Needs”
[ Ссылка ]

FOLLOW ME ON TWITTER:
[ Ссылка ]

SUBSCRIBE TO MY YOUTUBE CHANNEL:
[ Ссылка ]

FOLLOW ME ON PINTEREST:
[ Ссылка ]

LIKE ME ON FACEBOOK:
[ Ссылка ]

GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS:
[ Ссылка ]

RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE:
"Imagine: How Creativity Works", Jonah Lehrer [ Ссылка ]
“Free Agent Nation” by Daniel Pink [ Ссылка ]
“Orbiting the Giant Hairball” by Gordon MacKenzie [ Ссылка ]
“Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll [ Ссылка ]
“Change By Design”, by Tim Brown [ Ссылка ]
“Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker [ Ссылка ]
“The Art of Innovation” by Tom Kelley [ Ссылка ]
“The Edge: 50 Tips from Brands That Lead” by Allen Adamson [ Ссылка ]
“Art + Design” by Rex Ray [ Ссылка ]
“Crush It” by Gary Vayerchuk [ Ссылка ]
“Expert Secrets” by Russel Brunson [ Ссылка ]
“See You at the Top” by Zig Ziglar [ Ссылка ]
“Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi [ Ссылка ]


MY EQUIPMENT + TOOLS:
Canon EOS 80D DLSR Camera: [ Ссылка ]
Canon EOS 80D 18-55mm kit lens: [ Ссылка ]
Canon EOS 80D Yongnuo 35mm lens: [ Ссылка ]
RODE NT2000 Condenser Mic: [ Ссылка ]
ART Tube MP: Tube Mic PreAmp: [ Ссылка ]
Mackie HR824 Studio Monitors: [ Ссылка ]
Sony MDR 7506 Headphones: [ Ссылка ]
Screenflow: video editing software: [ Ссылка ]
Neewer 2 Packs Dimmable Bi-color 480 LED Video Light [ Ссылка ]
Logitech HD Pro Webcam C920: [ Ссылка ]
Rode smartLav+ Lavalier Microphone: [ Ссылка ]
OWC ThunderBay 4 0GB 4-Bay HD Enclosure: [ Ссылка ]
Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): [ Ссылка ]
HP 27er 27-in IPS LED Backlit Monitor [ Ссылка ]
Anker 2.4G Wireless Vertical Ergonomic Optical Mouse [ Ссылка ]
TubeBuddy: [ Ссылка ]
Adobe Creative Suite (2017 CC)
Native Instruments Komplete Audio 6: USB Audio Interface

*We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

свернуть