In this interview, Philip Marris, CEO of Marris Consulting, talks with Ravi Gilani, a leading expert in managing cash constraints for businesses. Ravi shares some eye-opening insights on how companies don’t go under because they aren’t making profits, they go under when they run out of cash.
Ravi introduces the concept of Cash Velocity, a simple way to help businesses struggling with cash flow. He explains how, by shortening the time between cash going out and cash coming back in, companies can often turn their situation around in just 13 weeks.
He also shares examples where companies on the brink of collapse used his strategies to not just survive, but thrive.
If your business is feeling the pressure of cash constraints, you’ll want to watch this. Ravi’s advice has helped businesses across the world, and in this interview, he explains how you can do it too.
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Marris Consulting is a management consulting firm.
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