Will AdAttributionKit here to replace MMPs? This question reflects the concerns many marketers had when AdAttributionKit was unveiled.
AdAttributionKit, essentially viewed as SKAdNetwork (SKAN) 5.0, builds upon the foundations of SKAN 4.0 by introducing re-engagement capabilities, enhancing the options marketers have for implementing precise attribution processes.
While AdAttributionKit offers an alternative to using MMPs, Simon Thillay analyzes why MMPs will continue to hold significant value in the marketing ecosystem due to the comprehensive benefits they provide.
#AdAttributionKit #WWDC #ios #mobilemarketing #mobileindustry #appstoreoptimization #apps #appmarketing #appdevelopment #appdevelopers #apple #appstore #appdevelopmenttips #iosapps #iosgames #mobileapp #mobilegame #mobiledata
