Medical Sales Tip of The Week #4 - Ask for Referrals | Every Ancillary

Medical Sales Tip of the Week

Ask For Referrals

Of all the methods to generate sales in the medical industry, nothing is as powerful as getting a referral from a colleague.

Doctors may listen to a sales rep to a certain extent, however they are not naïve to the fact that a sales rep has an agenda.

The peer to peer dynamic between physicians is something that is impossible to replicate in a doctor / sales rep relationship.

The most effective way to get referrals is to simply ask!

If you have customers that you have done a great job for, be honest with them and tell them that referrals are important for your business.

If they are a happy customer, ask if they have any colleagues who may also benefit from working with you.

One referral can get you further than a month of cold calling

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