Don’t let your "About Us" page be an afterthought. Use it as a chance to help your customers know they are supporting a brand that matters to them.
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Here is what we’ll cover in this video:
00:00 Introduction
00:20 Untapped Potential of About Us Pages
02:18 Unleash Storytelling Power: Engage Customers
04:04 How to Write an About Us Page
06:49 Authenticity Sells: Be You, Be Genuine
08:54 Show You're Legit: Social Proof Power
09:13 Dream Team Spotlight: Show Off Your Squad
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When building a website, the About Us page is one of the first supporting pages you’ll likely design, regardless of the industry you’re in.
They may go by different labels—“About,” “Story,” “Mission”—but these types of pages generally serve the same key purpose: to be the go-to page for a brand to say, “This is who we are.”
When a visitor wants to learn more about you or your business, the About page is the page they’ll look for.
Unfortunately, About Us pages are often treated as an obligation rather than an opportunity to build trust, tell your story, and share what makes you, you.
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-- RESOURCES --
► Share Your Story: How to Write an About Us Page (+ Templates and Examples) [ Ссылка ]
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