True or False? When it comes to marketing, industrial brands only need to describe their products or service. They don’t have to think about building relationships.

In this episode of the B2B Marketing Excellence Podcast, I spoke with Zahra Awan, Editor of Furnaces International and Aluminium International Today. She will tell us why building relationships is vital to the growth of industrial brands.

Zahra spoke about why people have to think about relationships differently. Then she gave us three ways industrial brands can use relationship building to increase customer loyalty.

These are the topics we discussed -
1) Why do you think everyone is now talking about relationship building?
2) How can relationship building make an industrial brand stand out?
3) Does a specific niche publication like Furnaces International have to work on brand awareness?

The information in this episode is only the tip of the iceberg. To learn more, get notifications on new episodes when they become available.

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