Social media is a growing communication platform, so there is a growing emphasis by brands to engage customers with it. But not many marketers fully understand, leverage and optimize social media for their company's marketing efforts. They may lack the data to fully appreciate what or why their customers are reacting to their social contents. In order to understand what their customers are saying about the brand, they need to dig deeper into the data to understand the story behind the metrics such as reach, likes, engagement or number of followers. This session will share practical tips and case studies on how you can use data to develop a successful social media marketing strategy for your company.

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