Best Practices for Prevention Media Campaigns
Original air date: February 5, 2020

This presentation will provide an overview of communication campaigns aimed at youth prevention, including guidance for development and implementation of a communication campaign.

Presenter Description:
Jennifer Ross, Ph.D., is an Assistant Professor in the Department of Social Sciences and Health Policy at Wake Forest School of Medicine. She is a communication scientist with expertise in persuasion, health communication, and communication theory. Her research uses communication theory to develop and test effective messages to discourage tobacco use, as well as to understand the impact of messaging, including marketing, on perceptions of harm.Dr. Ross’s research focuses on the use of non-cigarette tobacco products among vulnerable populations, including adolescents, young adults, and racial/ethnic minorities.

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