Do you have returning customers in your business? Comment Below 👇
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You’re in business to turn a profit. When you focus on total sales, though, you value your new customers just as much as repeat customers. That picture of customer value entirely misses one huge point: Customer acquisition costs far outweigh customer retention costs.
Every dollar you invest in getting one new customer to place an order could contribute to delivering ten or more repeat sales – if that same dollar was invested in tactics aimed at improving customer retention and loyalty.
Right now, customer retention is more important than ever.
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