To launch the new Montblanc Summit 3 we created the world's first interactive display watch. Standing 2.4m tall, the interactive display invites shoppers to stop and play with the new watch via their personal device. To interact users simply scan a QR code which opens an interactive controller on their phone. From here they can personalize the watch and explore the new Summit 3 in full detail. At the end of the experience, shoppers can enter their email to learn more or book a rendez-vous appointment at a time and location that suits them.
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